IBL News | New York
Amazon’s Whole Foods Market launched this week an online learning brand, Home Ec 365, to teach young consumers household tricks, and shopping secrets, while incentivizing purchasing at the grocery chain via coupons.
These life-skills courses, hosted at the Teachable platform, are taught by Instagram lifestyle gurus and YouTube personalities with thousands of followers.
Learners can find for now just four free classes, such as “Swap-Savvy Baking: Getting Creative with Recipes & Replacements”, “So Fresh & So Clean: How to Effectively Clean Your Appliances”, “Use ’Em Up! How to Transform Food Scraps & Leftovers”, “Smarter Shopping: Save, Stock & Invest”.
“Far from the boring high school class you slept through, Home Ec 365 is an educational platform and full playbook to maximize your home life for the 21st century. Powered by Teachable, these courses are here to make your life easier and more delicious, with study guides and coupons to pick up your 365 school supplies at Whole Foods,” states the marketing claim.
Molly Siegler, Senior Program Manager for Culinary Development at Whole Foods Market, participates as an instructor in the courses.
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Since I know there are probably a good few of you who always seem to have veggies in their refrigerator that are “about-to-go-bad”, I figured it was as good a time as any to talk about pesto! Now trust me, there are pesto snobs out there who will tell you that it isn’t pesto if it doesn’t have basil, some variety of hard cheese, and of course olive oil. However, I never have been a snob, and certainly not about pesto. — — Pesto truly only has four guidelines. 1) there must be a green element 2) there must be a fat element 3) there should be some kind of aromatic (note* for those who can’t have garlic or onion, I have had pesto with lemongrass and ginger that’s also DELICIOUS) 4) they should be evenly balanced aka ALWAYS SEASONED — — The pesto I make in this video was thrown together with what I happened to have in my refrigerator. You’ll notice that I blanch the spinach (that’s not necessary, I just like to do it when freezing my pesto) — — I have had delicious pesto with everything from jalapeño to fennel to even Brazil nuts. So TRUST YOUR TASTE BUDS, and get to experimenting! Near the end of this video, I talk about what it means to create “depth” when developing recipes at home, and when it really comes down to it, the only way..is to TASTE and EXPLORE! One of my favorite things is to see you all take a technique that I have taught you, and come up with YOUR OWN RECIPES! You’re all becoming chefs right before my eyes, and honestly..I could cry! #pesto #party #presto ps—thank you so much for tuning into these “kitchen IG lives”—-most of you know by now that I end up posting them to my IGTV afterwards, but it still feels great that so many of you tune in live—it’s fun knowing that you’re all there with me❤️
Don’t be late to class. Home Ec 365, our brand-new digital curriculum, will catapult you to the big leagues of adulting. Enroll for free starting August 10 to become the master baker/expert shopper/streamlined household coordinator you were born to be. pic.twitter.com/5s51PtJRoj
— Whole Foods Market (@WholeFoods) August 6, 2020