IBL News | New York
Meta, formerly known as Facebook, announced an AI Sandbox for advertisers to help them improve their ad performance for businesses and spend less time and resources on repurposing creative assets.
This AI Sandbox testing background, announced last week, will allow the creation of different variations of the same copy for different audiences, background generation through text prompts, and image cropping in different aspect ratios for Instagram or Facebook posts, stories, or short videos like Reels.
These features, are available today to select advertisers and it will gradually expand to more in July, according to the company.
These features, called Meta Advantage, are available today to select advertisers, and they will gradually expand to more advertisers in July, according to the company
Currently, some startups such as Omneky and Movio are leaning toward DALLE-2, GPT-3, and other generative AI-powered ad tools and marketing videos for advertisers.