EdX Appoints New Managers; JP Beaudry Will Lead the Open Source Operations

IBL News | New York

The edX organization announced September 10 the hiring of a new CMO and VP of Engineering, as well as the promotion of two officers.

“These appointments come at an exciting time for edX, as the company continues to grow, expanding its global learner base to over 20 million learners and offering new, innovative programs and credentials designed to help learners advance their careers,” edX explained in a statement.

  • Johannes Heinlein, former Vice President of Strategic Partnerships at edX, has been promoted to Chief Commercial Officer and Senior Vice President of Strategic Partnerships;
  • Lauren Holliday, former Senior Director of Product, has been promoted to Vice President of Product;
  • Stephanie Brocoum has been hired as Chief Marketing Officer;
  • JP Beaudry has been hired as Vice President of Engineering.

Stephanie Brocoum, former CMO at Yaymaker and vice president of marketing and member of the founding team at Rue La La, will lead marketing activity for edX by “developing and implementing strategies to further build the edX brand and to drive continued awareness of edX’s innovative offerings”.

JP Beaudry, former senior director of technology at Vistaprint, will lead software engineering initiatives across all of edX including product development, cloud infrastructure, data warehouse, and the open-source project, Open edX.

In 2014, edX hired another Vistaprint executive, Wendy Cebula, as CCO and President.