IBL News | New York
Over 86,000 learners have enrolled in the “Viral Marketing and How to Craft Contagious Content” MOOC at Coursera.org.
This free, 6-hour course, developed by the University of Pennsylvania, explains how to apply viral marketing ideas and be more effective when developing brand and product campaigns.
Drawing on principles from his best-selling book, “Contagious: Why Things Catch On”, Professor at Wharton School Jonah Berger [in the picture] illustrates successful strategies and explains how to craft stickier content, generate more word of mouth and create viral campaigns.
