The App Reached 4.2 Million Active Users

IBL News | New York, the app that lets users design their own characters, reached 4.2 million monthly active users in the U.S., compared with nearly 6 million monthly active users of ChatGPT’s mobile apps, according to Similarweb. That’s notable growth since its launch in May 2023. is attracting a younger demographic audience, drawing in nearly 60% of its audience from the 18- to 24-year-old age bracket.

Other AI providers, such as, Midjourney, Anthropic, and Bard’s, also attract young population demographics

Backed by an investment of over $150 million led by Marc Andreessen’s venture capital firm Andreessen Horowitz (a16z), was valued at $1 billion in March 2023.

The startup was created by Noam Shazeer and Daniel De Freitas, AI experts who previously led a team of researchers at Google that built LaMDA (Language Model for Dialogue Applications), a language model that helps power conversational AI experiences.