Salesforce Will Sell Best-Known Apps on AWS’ Marketplace

IBL News | New York

Salesforce Inc. announced last month it will begin selling select products on AWS’ marketplace. The leading CRM company is seeking to expand “self-service” purchases and cut down on costs.

Salesforce Executive Vice President Patrick Stokes said it will make it easier for its customers to integrate AWS data into Salesforce products and use generative AI tools more effectively.

In addition, Salesforce will now support Amazon Bedrock, making it available through the Einstein Trust Layer to power AI-driven apps and workflows. In addition, Salesforce Data Cloud will expand to support data sharing across additional AWS technologies.

The new product integrations will be available in 2024.