View: Instructional Designers Forget What Makes a Course Successful


Mikel Amigot |  IBL News

When we create courses, we follow the latest pedagogical innovations along with Backwards design rules, and this seems to be the right approach. The problem arises when our online courses get few enrollments and the economics of the course put our project in danger.

What we are doing wrong? What needs to be fixed?

As instructional designers, we forget what motivates enrollment and purchase’s decisions.

Learners want real outcomes. How the online class they are enrolling in is going to change their life.

It is all about career advancement. It is all about a direct impact on their earnings, income, and job promotion.

If the promised transformation is not convincing, we won’t attract enough students to make the course or the program sustainable.

A second requirement: we need to establish trust.

Our instructor, or staff or instructors, need to prove that they are the right fit for the job. They should be authorities in that instructional field. They must be committed to teach you and deliver a transformational experience, too.A welcome trailer will prove all of it. Additionally, video testimonials from learners will be helpful.

Third, we need to avoid unnecessary material and present a compelling, content outline. We will feature only the lessons required to achieve the goal. Long programs usually discourage learners.

To make sure, it’s key we collect continuous feedback from reviewers prior to the launch, in order to validate the concept and the outline. Redo what needs to be redone, including videos and animations, and remove whatever seems redundant.

Refining the course will ensure a great performance when it goes public.

Let’s follow all of these ideas when we engineer a program!