Amazon Absorbs The Great Courses into its Catalog



Amazon has started to position itself in the self-education space against online platforms such as edX, Coursera, Udacity and Khan Academy by adding valuable content into its catalog from The Great Courses.

The Great Courses library spans more than 550 courses and 14,000 lectures, and Amazon Prime and Amazon Video will receive 87 courses comprising 2,000 half-hour lectures to start off with –Business Insider reported.

Some of The Great Courses’ most popular topics include its photography course, taught by National Geographic photographer Joel Sartore, as well as history, science, computer programming, cooking and health and wellness courses. Each course typically has a dozen or more half-hour lectures on its subject.

For The Great Courses company, the move to Amazon makes sense, as Ed Lion, Chief Brand Officer of The Great Courses, said for USA Today“Launching on Amazon Prime, with its broad membership, ease of use and instant access to hundreds of digital TVs and devices, is a smart next step because it allows us to reach millions of new customers. And because Signature Collection offers a curated library of popular and highly rated courses, we can deliver our brand of premium life-long learning in an even more affordable way.”