IBL News | New York
Adobe announced this week that it is bringing its Firefly image generator and Adobe Express design app—previously called Adobe Spark—to its enterprise customers.
The announcement comes two weeks after Adobe integrated Firefly into Photoshop. Adobe is moving quickly to integrate the new generative AI capabilities across its product portfolio.
In this regard, Adobe Experience Manager and Adobe Journey Optimized include a generative AI-based marketing copy generator (currently in beta) that will allow brands to edit, rephrase, and summarize their text while producing SEO-ready content. Brands can tune the model with their own data.
Users of Customer Journey Analytics will now be able to use natural language queries to analyze their data, and the service can automatically caption charts and graphs.
Adobe says it’s already working with hundreds of brands, including Mattel, IBM, and Dentsu, to help them adopt these AI-powered tools.