By Michael Amigot / IBL
Companies and universities are shifting their traditional marketing efforts into digital initiatives.
According to the Chief Marketing Officer Council:
- More than a third of CMOs (Chief Marketing Officers) say that digital marketing will account for 75 percent or more of their spending within the next five years.
- 28% of marketers have reduced their advertising budgets to fund more digital marketing.
- By 2018, Internet advertising will be poised to overtake TV as the largest advertising segment.
- Among the 25 hottest skills on LinkedIn, four are related to marketing: SEO/SEM, campaign management, channel marketing, digital and online marketing.
For adding digital marketing skills to your resume, the edX.org portal hosts great courses on social media marketing, e-commerce, data analytics, SEO and digital economy. This is a selection:
Digital Marketing, Social Media and E-Commerce for Your Business – The Wharton School of the University of Pennsylvania – April 18, 2016
Introduction to Marketing: Tools to Set Enterprises Apart – The University of Edinburgh – May 9, 2016