Simon & Schuster will sell online courses taught by popular authors specialized on health, finance and self-help. Pricing will range from $25 to $85. The company will share revenues from the courses with authors.
Courses will be available on the authors’ websites and on the company’s new site, SimonSays.com, and will include workbooks, videos by entertainers and experts and access to live question-and-answer sessions.
Initially, there will be three authors with established, dedicated fan bases: Dr. David B. Agus, the best-selling author of “The End of Illness” (this is the course on his site); Zhena Muzyka, who wrote the self-help book “Life by the Cup” (course page); and Tosha Silver, the author of the spiritual advice book “Outrageous Openness” (course page). The publishing company will release 12 to 15 courses this year. These are the first ones:
The NYT reports about this initiative.
