WordPress.com Issues Two Subscription-Based Courses on Blogging and Podcasting

IBL News | New York

WordPress.com has started this month a customer education initiative with two subscription-based courses: Blogging for Beginners and Podcasting for Beginners.

Automattic—the company behind WordPress—plans to launch additional courses in 2021.

Its learning offering revolves around the topic of how to grow a web presence by strategically using tools–its tools–for building a brand, blog, or community online.

This past Spring, WordPress.com released free daily and in-depth topical webinars. Months later, taking into account customer feedback, Automattic created WPCourses.com (or WordPress Courses).

These classes include weekly office hours with experts, a certificate of completion, access to a private community online, and virtual meetups scheduled quarterly.

“Our vision is to create a supportive community where you can meet new people, share ideas, and grow together,” said Monica Ohara, Chief Marketing Officer at WordPress.com.To create those courses, Automattic has used a combination of its own tools, such as WooCommerce, Jetpack, Sensei LMS, P2, Tumblr, and WordPress VIP

  • Podcasting for Beginners — “Video-driven course with over six hours of original video content. Lessons include finding a niche, choosing a podcast format, recording and editing interviews, submitting to podcast directories, growing an audience, and making revenue from a podcast. An annual subscription for access to the Podcasting for Beginners course and community is $99.”
  • Blogging for Beginners, — “Soft-launched in October, it provides on-demand, text-based foundational lessons to establish a successful blog. Lessons include building a blog, understanding audiences, design, writing for the internet, branding, and how to grow and make revenue from a blog. An annual subscription for access to the Blogging for Beginners course and community is $49.”