IBL News | New York
Marketers using agents and the right AI stack are dramatically accelerating workflows and development cycles following a new practice called Vibe Marketing.
The traditional way of operating with marketing teams of copywriters, designers, analytists, media buyers — working in silos — is being challenged by the new world of a single marketing testing multiple angles in real-time by using tens of AI agents.
Experts say that these Vibe Marketing practices result in a 20x acceleration and substantial financial savings.
They take advantage of autonomous tools and applications used in another recent trend, Vibe Coding, with various solutions such as Replit, Vercel, Bolt, and Lovable. (Read at iblnews.org The New Trend of ‘Vibecoding’: Non-Programmers Creating Software Tools with AI.)
This phenomenon can be a complete paradigm shift in marketing, transforming the $250 billion industry.
Marketing expert Greg Isenberg commented, “The cool thing is that a single marketer with the right stack can now outperform entire agencies or internal teams; there is an opportunity now to be 10x more efficient than the competition.”
Some of the software applications and functionalities of these AI-driven agents are:
• CRMs that browse the web and autonomously find prospects, analyze content, extract data, and craft personalized messages.
• A tool that captures competitor ads, analyzes them, and auto-generates variations for your brand (free competitive intelligence)
• AI-driven maps showing customer segments and conversion flows using census data
• Platforms generating digital product launches, sales pages, email sequences, and ads.
Some of the most common tools include:
• Workflow Builders: Make, n8n, Zapier
• Agent Platforms: Taskade, Manus, Relay, Lindy
• Software (lead magnets, microsites, etc): Replit, Bolt, Lovable, Vercel
• Marketing AI: Phantom Buster, mosaic, Meshr, Icon, Jasper
• Creative tools: Flora, Kling, Leonardo, Manus
Remember how VIBE CODING (replit, bolt, lovable) transformed 8-week development cycles into 2-day sprints? The same 20x acceleration is hitting marketing teams RIGHT NOW
It’s called VIBE MARKETING (I’ll explain what it all means).
The old world – marketing teams with 10+… pic.twitter.com/Egod1IvnXl
— GREG ISENBERG (@gregisenberg) March 22, 2025
• Forbes: VCs Wake Up To Vibe Marketing: AI Reshaping The $250 Billion Industry
