Ray-Ban Meta AI Glasses' Sales Tripled Last Year

IBL News | New York

The Ray-Ban maker, French-Italian eyewear EssilorLuxottica, said it sold over 7 million Meta AI glasses last year, tripling its sales over 2023 and 2024 combined.

Meta’s success with its smart glasses, including the Oakley brand, shows that adoption of wearable AI devices is gaining momentum among consumers. “Our success in wearables is helping to propel the AI-glasses revolution, with our iconic brands being a powerful driver of demand,” the company said in a release.

EssilorLuxottica and Meta launched the first edition of the glasses in September 2021, but the device didn’t gain widespread attention until the second-generation launch in 2023.

In September, the two companies introduced a new Ray-Ban model, controlled by hand gestures and neural technology. That device retails for $799 and features a small display in one of the lenses.

IBL News | New York

The Ray-Ban maker, French-Italian eyewear EssilorLuxottica, said it sold over 7 million Meta AI glasses last year, tripling its sales over 2023 and 2024 combined.

EssilorLuxottica and Meta launched the first edition of the glasses in September 2021, but the device didn’t gain widespread attention until the second-generation launch in 2023.

In September, the two companies introduced a new Ray-Ban model, controlled by hand gestures and neural technology. That device retails for $799 and features a small display in one of the lenses.