OpenAI Prioritizes Agentic Commerce, Launching More AI Tools For Shopping

IBL News | New York

OpenAI is prioritizing Agentic commerce, that is, the use of AI tools to do shopping research and make purchases on a user’s behalf.

This year, OpenAI’s ChatGPT has launched integrations with apps such as Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow. It has also announced further partnerships with Target, Intuit, and others.

With Instacart’s built-in search app, OpenAI is launching a grocery shopping experience inside of ChatGPT, allowing customers to brainstorm meal ideas, make a grocery list, and check out, all without leaving the chat interface.

These agentic commerce tools can give OpenAI another way of making money, since it’ll take an undisclosed “small fee” when it helps merchants make a sale.

Adobe has predicted that AI-assisted online shopping will grow by 520% this holiday season.