MrBeast Will promote Gemini, Google Health, and the Fitbit Air In His Videos

IBL News | New York

As part of a multi-year partnership with Google, MrBeast, one of YouTube’s biggest creators, will promote Gemini, Google Health, and the Fitbit Air in his upcoming videos

The deal kicked off with a video — on September 5 — that featured the YouTube star turning to Gemini for wilderness survival advice. MrBeast and his crew were trying to survive some of the most extreme climates on Earth.

The team raced to navigate three of the planet’s most unforgiving landscapes — the jungle, the desert, and the Arctic — using Gemini to help them identify dangers, survive brutal weather changes, and stay one step ahead.

Google said Jimmy “MrBeast” Donaldson will also use a Fitbit Air in one of his upcoming challenges and appear in a Gemini campaign.

The deal comes a couple of months after MrBeast’s YouTube channel became the first to hit 500 million subscribers. YouTube has been offering prominent creators deals to keep their content exclusive to its site as more creators strike deals with Netflix.