“For 2U, the acquisition provides not only leads in those markets but also viable product offerings. In an earnings call last week, 2U made the math clear: if it converts only .03% of registered edX learners into its regular offerings, it will reduce the cost of student acquisition by 10% to 15%. Cost of acquisition is huge in online education, 20% or more of the overall budget.”
“If 2U’s acquisition of edX brings more affordable post-secondary higher education options to more people around the globe with good demonstrable outcomes, then it seems like a good change in the ecosystem for students.”
The leading newspaper the industry, The Chronicle of Higher Ed, posted an article by Jefferson Pooley, Professor of Media and Communication at Muhlenberg
“Harvard and MIT have just made the same disastrous miscalculation. Nonprofits aren’t supposed to flip like this. The edX deal seems to have met the letter, if not the spirit, of nonprofit law by selling off its assets — and by parking the $800 million in a new Harvard-MIT nonprofit with a gauzy “inclusive learning and education” mission.”









