Mark Zuckerberg's Meta Debuted Its AI Agent 'Muse', Despite Security Concerns

IBL News | New York

On Sept. 8, after months of delays, Meta publicly debuted its Muse, despite security concerns — one example being that this AI agent changed a user’s password without permission, as The New York Times reported.

The Times reported this weekend that Meta’s internal meetings reveal the fragile balance between speed and safety as AI companies like Meta try to win the AI race.

As technology rapidly improves, it is becoming both more dangerous and more useful, making these decisions even more difficult.

Mark Zuckerberg, CEO of Meta, has spent billions to develop its AI but watched how rivals like OpenAI and Anthropic beat his company to market with chatbots and coding tools.

When it came to personal agents, the Silicon Valley giant that owns Facebook and Instagram needed a quick win. That’s when Mark Zuckerberg, ahead of competitors, released Muse, three weeks before OpenAI’s agent, Dots.

Muse has had only a few safety hiccups, such as when it disclosed a user’s address to a seller on Facebook Marketplace without permission.

To date, over 7 million people have downloaded the free app, with 2 million using Muse every day.

To keep up the momentum, Meta is spending millions on a Muse marketing blitz, plastering its fuzzy avatar — a character called Jolly — across billboards and in television ads.

The idea for Muse began in July 2025, when Zuckerberg published a 616-word memo about “personal superintelligence,” a form of AI that he said could act as the ultimate assistant.

Then Meta went on a recruiting spree, hiring top researchers from OpenAI and Google and offering them nine-figure pay packages.