Add Digital Marketing Skills to your Resume through these Five Great edX Courses

By Michael Amigot / IBL

Companies and universities are shifting their traditional marketing efforts into digital initiatives.

According to the Chief Marketing Officer Council:

More than a third of CMOs (Chief Marketing Officers) say that digital marketing will account for 75 percent or more of their spending within the next five years.
28% of marketers have reduced their advertising budgets to fund more digital marketing.
By 2018, Internet advertising will be poised to overtake TV as the largest advertising segment.
Among the 25 hottest skills on LinkedIn, four are related to marketing: SEO/SEM, campaign management, channel marketing, digital and online marketing.

For adding digital marketing skills to your resume, the edX.org portal hosts great courses on social media marketing, e-commerce, data analytics, SEO and digital economy. This is a selection:

Links to Introduction to Marketing Course

Introduction to Marketing – The University of British Columbia

Links to Digital Branding and Engagement course

Digital Branding and Engagement – Curtin University

Links to Wharton Digital Marketing, Social Media and E-Commerce for Your Business course

Digital Marketing, Social Media and E-Commerce for Your Business – The Wharton School of the University of Pennsylvania – April 18, 2016

Links to Introduction to Marketing: Tools to Set Enterprises Apart course

Introduction to Marketing: Tools to Set Enterprises Apart – The University of Edinburgh – May 9, 2016

Links to Reputation Management in a Digital World course

Reputation Management in a Digital World – Curtin University – May 30, 2016