IBL News | New York
Perplexity.ai debuted last month a shopping feature that offers recommendations with search results and allows users to place an order without visiting a retailer’s website.
This feature, called Buy with Pro, allows paid customers in the U.S. to check for products from select merchants right on the Perplexity website or app.
With the move, Perplexity is taking on Google and Amazon to capture a portion of shopping search results.
The shopping recommendations aren’t sponsored, appear tailored to the search, and include products across Shopify.
To scale e-commerce operations, Perplexity launched a free Merchant Program for large retailers. It provides payment integrations and free API access.
With startups like Daydream, Deft, and Remark, AI-powered shopping searches have become a growing business area. Amazon debuted its AI assistant Rufus earlier this year.
These companies are betting that AI will help you find an item quickly, and you won’t need to spend much time looking for something.
