IBL News | New York
OpenAI released the image generation feature of ChatGPT to its API on Wednesday, allowing developers to integrate it into their apps and services.
Launched in late March, this feature went viral for its ability to create realistic Ghibli Studio-style photos and AI action figures. Over 130 million ChatGPT users created more than 700 million images in just the first week of the tool’s availability, according to the company.
OpenAI’s natively multimodal model, gpt-image-1, can create images across different styles, follow custom guidelines, leverage world knowledge, and render text.
Developers can generate multiple images at a time using gpt-image-1 and control the generation quality, thereby adjusting the speed.
All images created are watermarked with C2PA metadata, allowing them to be identified as AI-generated by supported platforms and apps.
According to OpenAI, gpt-image-1 employs the same safety guardrails as image generation in ChatGPT.
Pricing is $5 per million input tokens for text and $10 per million input tokens for images, and $40 per million output tokens for images. That translates to around 2 cents, 7 cents, and 19 cents per generated image for low, medium, and high-quality square images, respectively.
OpenAI said that companies like Adobe, Airtable, Wix, Instacart, GoDaddy, Canva, and Figma are already using or experimenting with gpt-image-1. Figma’s Figma Design platform, for example, now allows users to generate and edit images via gpt-image-1, while Instacart is testing the model for images related to recipes and shopping lists.
imagegen is launched in the openai api!
build cool stuff plz
— Sam Altman (@sama) April 23, 2025
