IBL News | New York
OpenAI spent $14 million on a Super Bowl 60-second ad broadcasted in the first half placement yesterday. Around 130 million people might have watched it.
The spot, developed under new CMO Kate Rouch, positioned AI alongside humanity’s most significant innovations. However, it avoided mentioning AGI or superintelligence, OpenAI’s core missions.
It traced humanity’s technological evolution through an animated narrative, transforming dots into iconic images of progress — from early tools like fire and the wheel to modern breakthroughs like DNA sequencing and space exploration.
The commercial culminated with modern AI applications, showing ChatGPT handling everyday tasks like drafting business plans and language tutoring.
OpenAI’s text-to-video AI Sora was used during conception to prototype ideas and explore different camera treatments, but the final animation was created entirely by human artists.
This Wednesday at noon ET, the OpenAI Forum, created for the public to share ideas, will have an open streamed talk and roundtable discussion, OpenAI’s Super Bowl Ad: Introducing the Intelligence Age, featuring OpenAI’s Chief Marketing Officer Kate Rouch and Accenture Song/droga5 CEO David Droga.
