Microsoft Search Engine Bing Adds DALL-E’s Image AI Creator

IBL News | New York

Microsoft announced this week that its new AI-enabled Bing chat will allow users to generate images — one of the most searched categories, second only to general web searches.

Powered by an advanced version of OpenAI’s DALL-E model, this new feature called Bing Image Creator, now offered to a few users, will allow users of Microsoft’s Edge browser to create an image by typing a description, providing contexts like location or activity, and choosing an art style.

It means that Bing now can generate both written and visual content within a chat.

“It’s like your creative copilot. Just type something like “draw an image” or “create an image” as a prompt in chat to get creating a visual for a newsletter to friends or as inspiration for redecorating your living room,” said Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer of Microsoft.

In addition to Bing Image Creator, Microsoft is rolling out new AI-powered Visual Stories — similar to Instagram stories — and updated Knowledge Cards, AI-generated infographics will be the new Bing and Edge preview, as shown below.

The preview experience of Image Creator is now available at for Bing users in English.

knowledge card showing information about corgis

knowledge card showing information about Rio in Brazil