Meta Now Allows Users to Create AI Characters to Reach More Fans

IBL News | New York

Meta started rolling out AI Studio in the U.S. this week. This tool, built with Llama 3.1, allows users to discover AI characters and create an AI agent based on their interests as an extension of themselves to reach more fans. AI’s character name, personality, tone, and tagline can be customized.

Instagram users with many followers can make AI can answer messages on their behalf.

Mark Zuckerberg expects there will eventually be “hundreds of millions” of creator-made AIs on Meta’s apps.

Meta previously experimented with AI chatbots that took on the personalities of celebrities like Snoop Dogg and Kendall Jenner.

AI Studio is available at ai.meta.com/ai-studio or through the Instagram app.

There are a variety of prompt templates to start with, such as AI that teaches to cook, helps with Instagram captions, or generates memes to make friends laugh.

Meta created a step-by-step guide with expert tips and best practices.

These are some of the AI characters recently created by the community, according to Meta:

• “Eat Like You Live There!: Created by chef Marc Murphy, this AI offers personalized tips for embracing local dining customs while you’re traveling.
• What Lens Bro: Photographer and videographer Angel Barclay created an AI that offers tips on finding the perfect lens for your shot.
• Flip Pawsitive Affirmation Dog: Actor and pet advocate Rocky Kanaka’s AI-powered dog gives you positive affirmations tailored to you.
• Sammy The Stress Ball: Meme creator Assistants vs. Agents created an AI character that helps you get through your stressful work day”

> “Creators can customize their AI based on their Instagram content, topics to avoid, and links they want it to share.”

> “Through the professional dashboard in the Instagram app, creators can turn auto-replies on and off and even decide who their AI replies to. Responses from creator AIs are clearly labeled, so there’s full transparency for fans.”

> “Creators like Chris Ashley, Violet Benson, Don Allen, and Kane Kallaway have already created their AIs.” Tap the Message button with the icon on your Instagram profile (accessible via mobile only).”