McKinsey has started to launch a new marketing concept, Fuel by McKinsey (still in Beta), which aims to refocus course offering at its Open edX-based educational portal.
McKinsey Academy, which has experienced several changes in its management team in the last years, is now advertising courses intended for its pre-IPO customer companies in areas such as Problem Solving, Communicating with Impact, and Team Management.
Each course is a synchronous 6-8 week online class, with a required commitment of 90-120 minutes per student per week and an enrollment in teams of 4-5 people for a social experience.
