Lead generation strategies for online universities

Educational institutions can capitalize on lead generation marketing to create sales leads and revenue.

In order to achieve that, they must place emphasis on proper SEO optimization, set call-to-action tactics via contact form, request information pages, implement webinars and forums, maximize social networking sites building communities, and offer email subscriptions…

This article contains a great analysis of must-do things.

In addition, this Mashable’s infographic explains how schools are enhancing recruitment efforts by offering virtual tours, posting student videos, promoting campus activities, reaching out to parents, and connecting with alumni through social networking.