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IBL News | New York
Enterprises are rapidly transitioning from experimentation to proving measurable ROI, said a research study conducted by The Wharton School of the University of Pennsylvania. “Gen AI is becoming deeply integrated into modern work.”
The report examines how generative AI technology is being adopted in mainstream enterprises, highlighting the ROI.
The shift is moving from exploration to pilots to more disciplined, enterprise-level adoption, according to the study, which concludes that “the next phase is not about adoption; it is about advantage.”
• 82% of enterprises used Gen AI at least weekly, and 46% used it daily, with 89% agreeing that Gen AI enhances employees’ skills.
• A total of 72% of organizations formally measured the ROI of Gen AI, focusing on productivity gains and incremental profit.
• Three out of four leaders see positive returns on Gen AI investments.
The Wharton School predicted that approximately one-third of Gen AI technology budgets will be allocated to internal R&D, indicating that many enterprises are building custom capabilities for the future.
“Training, hiring, and rollout approaches are key human capital aspects that need to be addressed to increase chances of success.”
