edX Changes the Look of Its Logo and Website

IBL News | New York

edX Inc. introduced yesterday a new look for its brand, along with a redesigned website.

Stephanie Brocuum, Chief Marketing Officer at edX, explained that the goal was “making it easier to identify what edX course or program will help you get to the next step in your career, or maybe it means helping you figure out what coding language you should learn.”

The graphical change also affected Open edX—the software platform used by the edX.org portal and many institutions and companies all around the world.

“The new logo and the other updates to our look and feel are the culmination of a lengthy design process and a great deal of testing with edX users,” wrote Ed Zarecor, Head of Engineering at edX.

Mr. Zarecor encouraged hosting providers and development firms that use the Open edX code to use the new logo “by the end of January,” following the trademark guidelines.