En Español
IBL News | New York
Meta rolled out this month an AI feature that allows users on Instagram and Facebook to translate voice content with their sound, tone, and lip-sync from English to Spanish.
With more languages to be added over time, these AI translations are available to Facebook creators with 1,000 or more followers and all public Instagram accounts globally.
Creators can view translations and lip syncs before they’re posted publicly. Viewers watching the translated reel will see a notice at the bottom that indicates it was translated with Meta AI.
Creators are also gaining access to a new metric in their Insights panel, where they can see their views by language.
Instagram head Adam Mosseri explained in a post on Instagram, “If we can help you reach those audiences who speak other languages, reach across cultural and linguistic barriers, we can help you grow your following and get more value out of Instagram and the platform.”
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