Coursera Issues a Certificate Program on “Facebook Social Media Marketing” for Non-College Graduates

IBL News | New York

Coursera announced yesterday a Social Media Marketing Professional Certificate from Facebook, designed for learners without a college degree or any prior experience who aspire to an entry-level job in the field—with median salaries starting at $70,000 per year.

The certificate is a self-paced five-course program, designed to be completed within 20 weeks, at five hours per week. It costs $45 per month.

Upon completion of the program, learners will earn both the Coursera and the Facebook Digital Marketing Associate Certification. The program will include skills to use Facebook Ads Manager.

Coursera, through its CEO, Jeff Maggioncalda, said in a blog post—in addition to announcing its partnership with Facebook—that there is a consortium of top employers committed to source candidates who complete the program. “The consortium includes L’ange Hair, Snow Teeth Whitening, Ruggable, Freelancer, Facebook, and a growing number of other leading brands,” he explained.