Adobe Unveils Firefly, a Family of Creative Generative AI Models Coming to Its Products

IBL News | New York

Adobe unveiled last week a host of new, creative generative AI called Firefly, which focused on the creation of images and text effects.

The first applications that will include Adobe Firefly integration  — now in beta — will be Adobe Express, Adobe Experience Manager, Adobe Photoshop, and Adobe Illustrator.

The company will also introduce a “Do Not Train” tag for creators who do not want their content used in model training; the tag will remain associated with content wherever it is used, published, or stored.

”With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy,”’ said David Wadhwani, President of Digital Media Business of Adobe.

Adobe said that it is planning to make Firefly available via APIs on various platforms to enable customers to integrate into custom workflows and automation.

Update May 29, 2023:

New Photoshop