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IBL News | New York
Google CEO Sundar Pichai and his executives presented at the company’s I/O 2025 event new ways to bring users the web intermediated through a series of AI agents, reviewing the concept of Search, based on bringing people from the web for any given search query.
“We believe AI will be the most powerful engine for discovery that the web has ever seen,” said Google’s VP of Search, Liz Reid, onstage at I/O.
Essentially, the company suggests that the future of the web, and the company, involves AI agents fetching information from the web and presenting it to users in whatever way they’d like.
At the I/O 2025, the largest announcement was that Google now offers AI mode to every Search user in the U.S.
Users will be able to converse with an AI agent that will visit web pages, do summaries, and help them shop.
Google also announced on Tuesday that the SDK for Gemini models will now natively support Anthropic’s MCP, an increasingly popular standard for connecting agents to data sources across the internet.
On Wednesday, Google detailed its plans to bring ads to AI Mode, which lets Google Search users ask a question and get an AI-generated response, with the ability to go deeper through follow-up questions and links to websites.
Perplexity and several of Google’s rivals have experimented with ads in their AI products.
Google official: 100 things we announced at I/O
