IBL News | New York
Apple is reportedly in talks with Google to integrate its Gemini model into iPhone’s iOS 18 later this year. It means that powerful AI-integrated phones are arriving soon.
If negotiations result in an agreement, Google would license Gemini, and this model would enable some features on the iPhone, such as its ability to create images and write text, along with other native enhancements in those devices.
Tim Cook Apple’s CEO has promised major AI announcements at WWDC in June, though some experts say that a potential deal with Google may not be finalized by then. Apple also held previous discussions with OpenAI about using its models.
Meanwhile, OpenAI now is also reportedly in talks with Samsung.
The consensus in the tech industry is that Gemini on iOS would be a massive power play as Apple has over two billion active Apple devices.
It could also help allay investor fears about the slow roll-out of AI apps by Apple, which has lost its position as the world’s most valuable firm after a 10% decline in its shares this year.
Apple has a years-long partnership that makes Google the default search engine on Apple’s Safari web browser.
A Generative AI tie-up may help Google to navigate fears that services like ChatGPT could threaten its search dominance.
OpenAI with Samsung would be an equally compelling counter.
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